Gentle Genius
Gentle Genius is a house in Altamura, Southern Italy, renovated according to a design by Giacomo Garziano’s GG-loop studio.
The corner plot house, which has been in the architect’s family since the 1950s, was redesigned by Garziano in 2015 to create a new three-dimensional façade, with the aim being to exploit the contrast between light and shadow, as well as improving its energy efficiency.
Largely made up of tessellating diamond shapes, the faceted surface was created using an exterior insulation and finishing system (EIFS). This is a type of external cladding that includes both solid panels and a render topcoat. The additional layer of insulation helps with the building’s heat retention, reducing its overall energy consumption.
The building’s red finish was achieved with an outer coating made from a mix of plaster, paint and resin. Glittering particles were added for the final resin coating, which gives the building its glittery finish.
Garziano said his choice of red was driven by wanting the house to stand out from the sky and surrounding townscape:
"Red has the longest wave length of the visible spectrum and can be associated with the longest sound waves that, rather than touching our ears, are felt in the torso. It touches the instincts of the viewer. It is not linear, it is a multi-faceted perception that reaches out from the walls, transforming the residential building into a sculpture.
“We wanted the building to vibrate over the whole day, turning from red to blue thanks to the glossy finishing, and from red to gold thanks to the more subtle golden vibrations of the glitter."
While most of the interior has been left as it was, a small area has been renovated as a guest apartment. This area’s interior is dominated by geometric patterns in a style similar to the exterior. Storage areas and furniture are integrated into walls that feature a honeycomb-like pattern known as a Voronai tessellation. Garziano has called this room 'The Infection' because of its bacteria-like patterns.
See the Unusual Building Design of the Week series here.
[edit] Find out more
[edit] Related articles on Designing Buildings Wiki
- Architectural styles.
- Building of the week series.
- Cabin Straumsnes, Norway.
- Calakmul Corporate Building, Mexico.
- Cube Houses.
- Dancing House, Prague.
- Guggenheim Museum, Bilbao.
- Habitat 67.
- Kunsthaus Graz.
- Little Crooked House, Poland.
- Lotus Temple.
- Loyly, Finland.
- Luxor Las Vegas.
- MY DVA showroom.
- Nexus.
- St. Basil’s Cathedral.
- The Oculus.
- Unusual building design of the week.
- Upside Down House, Poland.
[edit] External references
- Dezeen - Gentle Genius
Featured articles and news
CIOB Apprentice of the Year 2025/26
Construction apprentice from Lincoln Mia Owen wins this years title.
Insulation solutions with less waste for a circular economy
Rob Firman, Technical and Specification Manager, Polyfoam XPS explains.
Recycled waste plastic in construction
Hierarchy, prevention to disposal, plastic types and approaches.
UK Net Zero Carbon Buildings Standard V1 published
Free-to-access technical standard to enable robust proof of a decarbonising built environment.
Prostate Cancer Awareness Month
Why talking about prostate cancer matters in construction.
The Architectural Technology podcast: Where it's AT
Catch up for free, subscribe and share with your network.
The Association of Consultant Architects recap
A reintroduction and recap of ACA President; Patrick Inglis' Autumn update.
The Home Energy Model and its wrappers
From SAP to HEM, EPC for MEES and FHS assessment wrappers.
Future Homes Standard Essentials launched
Future Homes Hub launches new campaign to help sector prepare for the implementation of new building standards.
Building Safety recap February, 2026
Our regular run-down of key building safety related events of the month.
Planning reform: draft NPPF and industry responses.
Last chance to comment on proposed changes to the NPPF.
A Regency palace of colour and sensation. Book review.
Delayed, derailed and devalued
How the UK’s planning crisis is undermining British manufacturing.
How much does it cost to build a house?
A brief run down of key considerations from a London based practice.
The need for a National construction careers campaign
Highlighted by CIOB to cut unemployment, reduce skills gap and deliver on housing and infrastructure ambitions.





















